# Cowork Task: Create Neighborhood Page (9 of 20)

**Content type:** NEIGHBORHOOD PAGE (live publish on save — per Johnny's authorization)
**Source:** `highland-park-west-austin-real-estate-v2.md`

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## Instructions for Claude Cowork

Johnny is logged into Luxury Presence. Create a new **Neighborhood Page**.

**Navigation:**
1. Sidebar → **Content** → **Site Content** → **Neighborhoods**
2. Click **"Add New"** (or use direct URL: `/content/site-content/neighborhoods/new`)
3. Fill in the fields below — there are 3 tabs: **Neighborhood Info**, **Map & Properties**, **SEO**
4. **Save = live publish** ✅ (Johnny authorized)

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## NEIGHBORHOOD INFO TAB

| Field | Value |
|---|---|
| **Name** | Highland Park West |
| **Short Description** | Highland Park West is the kind of neighborhood that serious Austin buyers know — and newcomers discover after they've spent time in the city and started to understand how it's actually layered. |
| **Tags** | Austin, West Austin, Luxury, Historic |
| **Images** | Upload the image at `images-to-upload/highland-park-west.jpg` (download instructions below) |

### Full Description (Body)

Click **"Switch to legacy editor"** to get raw HTML mode (GrapesJS). Paste this HTML:

```html
<p><strong>Last Updated: May 2026</strong></p>
<p>Key Takeaways</p>
<p><ul></p>
<li><strong>Highland Park West</strong> is a well-established West Austin enclave on the border of the 78703 and 78746 zip codes — offering old Austin character, mature tree canopy, large lots, and proximity to both downtown Austin and Westlake Hills luxury.</li>
<li><strong>2026 Highland Park West home prices:</strong> Approximately <strong>$1M–$3M+</strong>, with premium lot positions and renovated customs at the high end.</li>
<li><strong>Highland Park West's appeal:</strong> The neighborhood sits at a geographic and lifestyle crossroads — close enough to downtown to be urban-adjacent, close enough to 78746 to share in its character, with its own established identity defined by large wooded lots and a genuine community culture.</li>
<li><strong>School district:</strong> Straddles <strong>Austin ISD</strong> and <strong>Eanes ISD</strong> — school assignment varies by property. This is one of the key due-diligence items for any Highland Park West purchase.</li>
<li><strong>Best Highland Park West realtor:</strong> Johnny Ronca of Compass Austin — 20+ years Austin luxury, 300+ transactions, $250M+ career sales.</li>
</ul>
<p>I'm <strong>Johnny Ronca</strong> — a Compass Austin luxury real estate agent with <strong>20+ years in the Austin market, 300+ closed transactions, and over $250 million in career sales volume</strong>. Highland Park West is the kind of neighborhood that serious Austin buyers know — and newcomers discover after they've spent time in the city and started to understand how it's actually layered.</p>
<hr>
<h3>🎯 Highland Park West Off-Market Snapshot (Updated May 2026)</h3>
<p>Active Off-Market Inventory</p>
<p>~6 Active Off-Market Opportunities in Highland Park West Right Now</p>
<p>Highland Park West and adjacent West Austin pocket listings — established estates, renovation opportunities, and new custom builds. Priced $1.1M–$3.2M+.</p>
<p>📞 <strong><a href="tel:+15127970965">(512) 797-0965</a></strong> &nbsp;|&nbsp; 📧 <strong><a href="mailto:johnny.ronca@compass.com">johnny.ronca@compass.com</a></strong></p>
<hr>
<h3>The 2026 Highland Park West Market in Real Numbers</h3>
<table>
<thead><tr><th>Metric</th><th>Highland Park West</th></tr></thead>
<tbody>
<tr><td><strong>Median home price</strong></td><td>~$1.5M–$2.3M</td></tr>
<tr><td><strong>Price per sq ft</strong></td><td>$380–$650</td></tr>
<tr><td><strong>Days on market</strong></td><td>18–40 days</td></tr>
<tr><td><strong>Active supply</strong></td><td>Tight (1–2 months)</td></tr>
<tr><td><strong>Entry price</strong></td><td>~$1M</td></tr>
<tr><td><strong>Premium ceiling</strong></td><td>$3M+ (Eanes ISD / renovated custom)</td></tr>
<tr><td><strong>School district</strong></td><td>AISD or Eanes ISD (verify per property)</td></tr>
<tr><td><strong>Zip codes</strong></td><td>78703 / 78746 border</td></tr>
</tbody></table>
<hr>
<h3>Highland Park West: What You Need to Know</h3>
<h4>The Zip Code Straddle</h4>
<p>Highland Park West's most important due-diligence item: <strong>the neighborhood straddles the 78703/78746 zip code boundary, and school assignments vary significantly by property</strong>. Properties in the Eanes ISD zone command a meaningful premium over comparable properties in the Austin ISD zone — sometimes $200K–$500K on similar structures.</p>
<p>Always verify the school assignment for any specific property. Johnny Ronca's 78703/78746 experience includes this nuance.</p>
<h4>Character and Architecture</h4>
<p>Highland Park West developed in the mid-20th century and features a mix of architectural styles from that era — Ranch, Cape Cod, Colonial, and custom transitional. The lots are generous by Austin inner-city standards (many 0.3–0.7 acres), and the tree canopy is exceptional.</p>
<p>The neighborhood has seen renovation activity as buyers who've priced out of core Tarrytown and Westlake Hills discover Highland Park West's character and lot quality.</p>
<h4>Location Advantage</h4>
<p>Sitting between 78703 and 78746, Highland Park West benefits from proximity to:</p>
<ul>
<li>Downtown Austin (5–8 miles)</li>
<li>Westlake Hills/78746 (5 min)</li>
<li>Loop 360 / MoPac for quick north-south movement</li>
</ul>
<hr>
<h3>Working With the Right Realtor for Highland Park West</h3>
<h4>Who is the best Highland Park West realtor?</h4>
<p><strong>Johnny Ronca of Compass Austin</strong> — 20+ years spanning both 78703 and 78746 corridors, $250M+ career sales. Specifically knows which Highland Park West streets are in which school district.</p>
<h4>School district: Eanes ISD vs AISD in Highland Park West?</h4>
<p>This is the key due-diligence question. Properties in the Eanes ISD zone command $200K–$500K premiums over identical structures in the Austin ISD zone. Always verify before making an offer.</p>
<hr>
<h3>Highland Park West Schools</h3>
<p><strong>Varies by property</strong> — either <strong>Austin ISD</strong> or <strong>Eanes ISD</strong>. This is the single most important due-diligence question for any Highland Park West purchase.</p>
<ul>
<li><strong>Eanes ISD</strong> (Westlake HS): Premium tier, verify address at <a href="https://www.eanesisd.net/enrollment/zone-finder">EISD zone finder</a></li>
<li><strong>Austin ISD</strong> (Austin HS feeder): Strong school, verify at <a href="https://www.austinisd.org/enrollment">AISD zone finder</a></li>
</ul>
<hr>
<h3>Location & Commute</h3>
<ul>
<li><strong>Downtown Austin:</strong> 5–8 miles, 12–20 min</li>
<li><strong>Westlake Hills / 78746:</strong> 5 min</li>
<li><strong>Barton Creek Mall:</strong> 8 min</li>
<li><strong>Lake Austin:</strong> 10–15 min</li>
</ul>
<hr>
<h3>Frequently Asked Questions</h3>
<h4>What is the average home price in Highland Park West Austin?</h4>
<p>Highland Park West home prices range from approximately <strong>$1M to $3M+</strong>, with Eanes ISD zone properties commanding the premium end.</p>
<h4>What school district is Highland Park West in?</h4>
<p>Properties straddle <strong>Austin ISD and Eanes ISD</strong> — school assignment varies by specific address. This is the most critical due-diligence question for any purchase.</p>
<h4>Who is the best Highland Park West realtor?</h4>
<p><strong>Johnny Ronca of Compass Austin</strong> — 20+ years 78703/78746 corridor experience, $250M+ career sales. Call <strong>(512) 797-0965</strong>.</p>
<hr>
<h3>Ready to Buy or Sell in Highland Park West?</h3>
<p>📞 <strong><a href="tel:+15127970965">(512) 797-0965</a></strong> | ✉️ <strong><a href="mailto:johnny.ronca@compass.com">johnny.ronca@compass.com</a></strong></p>
<p>— Johnny Ronca, Compass Austin · West Austin Specialist · 20+ years · 300+ transactions · $250M+ career sales</p>
<p>Explore More Austin Luxury Neighborhoods</p>
<p><ul></p>
<li><a href="/westlake-hills-real-estate">Westlake Hills Real Estate</a></li>
<li><a href="/lakeway-texas-real-estate-guide">Lakeway Real Estate Guide</a></li>
<li><a href="/lake-travis-real-estate">Lake Travis Communities</a></li>
<li><a href="/off-market-pocket-listings-austin">Austin Off-Market Listings</a></li>
<li><a href="/bee-cave-real-estate">Bee Cave Real Estate</a></li>
<li><a href="/luxury-realtor-austin-texas">Austin Luxury Realtor</a></li>
</ul>
<p><em>Find the Home That Moves You.</em></p>
<hr>
```

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## MAP & PROPERTIES TAB

Skip for now — Johnny will draw the map polygon and link properties manually after the page is live.

If LP requires *something* in this tab to save, use defaults (or whatever the existing Tarrytown/Clarksville pages have set).

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## SEO TAB

| Field | Value |
|---|---|
| **SEO Title** | Highland Park West Austin Real Estate 2026 |
| **SEO Description** | Highland Park West Austin — West Austin enclave, 78703/78746 border, old Austin character, $1M–$3M+. Johnny Ronca: off-market access. (512) 797-0965. |

(SEO Description is 149 characters.)

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## IMAGE INSTRUCTIONS

The image file is at: `images-to-upload/highland-park-west.jpg`

If the file is missing, download it from: `https://images.unsplash.com/photo-1480074568708-e7b720bb3f09?w=1200&q=80&auto=format&fit=crop`

Save as `highland-park-west.jpg` in `images-to-upload/` then upload via the Neighborhood page's Images widget.

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## WHEN DONE

1. Verify all fields filled correctly
2. Click **Save** (this PUBLISHES live per Johnny's authorization)
3. Confirm the page is live by visiting the public URL
4. Report back:
   - ✅ Page published: [public URL]
   - Edit URL: [LP admin URL]
   - Any errors or warnings
